London, ON – There’s a refreshing new dining concept in town: Wich is Wich, “a proper sandwich shop” according to owners Elaine Sawyer and son Josh Sawyer, opened last week at 125 King Street offering international sandwich fare this city has not seen before. Open 7 days a week for lunch and dinner (and later during Budweiser Gardens’ events), it features an open kitchen, seating for 45, and take out or curb side options.
“We have a loading zone right out front,” said Sawyer, “so customers can email their orders and we’ll walk it out to them… they don’t even have to get out of their car!”
There’s a sandwich for every palette, including Oven Baked Cheese, Chicken W’anh mi (a Vietnamese classic), Italian Porchetta, South American Carnitas, and the highly popular meat-lover’s speciality, Steak BLT… plus homemade soups, salads and a kid’s menu (served with cucumber bats), cane sugar sodas, Ontario craft beer and local wines.
With nearly 3 decades working in Toronto ad agencies and local radio behind her, Elaine Sawyer was best known for her morning show with co-host Rich Greven. “Working with Rich was one of the best experiences of my life. We were blessed to have a very long run,” said Sawyer. “Nothing lasts forever; time to move on to something else. So when Josh decided to move back home to London the timing and our skill set was perfect to go into business together.”
For nearly 15 years, Josh Sawyer has built his own reputation as a distinguished executive chef in upscale West Coast restaurants and aboard the Attessa IV while working for billionaire industrialist and philanthropist, Dennis Washington. For five years, Sawyer prepared delectable dishes for Washington and his countless celebrity guests (including Bill & Melinda Gates, Warren Buffet, Oprah, Leonardo DiCaprio, and Quincy Jones) on board the luxurious yacht and for very private intimate meals on deserted islands. He was on call 24/7. If someone wanted a bite to eat in the middle of the night, he was ready – and it was often for one of his delectable sandwiches.
“While working in Los Angles years ago, I noticed a long lineup that extended down the sidewalk and realized they were waiting to order at a sandwich shop,” said Sawyer. “Then a couple of years later, I was working in Vancouver and saw a similar lineup at another sandwich shop… and knew they were on to something. After all, who doesn’t love a sandwich?”elaine 0